New! 2011 Ecke Ranch Catalog

July 1, 2010 Ecke Ranch

At Ecke Ranch, we are always looking at consumer trends driving other industries for inspiration and application to our products. Through our Design Center here in Encinitas, our team not only helps us create programs that maximize the value of our crops, but also keeps our breeding focused on fulfilling the needs of future markets and consumer demands.

SAF, ANLA Defend USDA Chemical Usage Survey

Investigators from the U.S. Government Accountability Office (GAO) asked SAF and ANLA for comments during the course of a study the GAO is conducting on the USDAs Agricultural Chemical Usage survey and its discontinuance as part of a 2007 budget-cutting effort.

Nursery Association Awards Pivot Group With Sustainable Market Research

The Oregon Association of Nurseries (OAN) has hired Pivot Group, LLC to conduct research into how sustainably-grown nursery products from Oregon can best be marketed and positioned.

First Reactions From Florists On White Naomi!

June 30, 2010 Schreurs

Since her introduction, the rose White Naomi! continues to draw out admiration and positive reviews from many florists as well as other flower enthusiasts. See the positive reactions at our Facebook page

Proven Florist’s Best Practices: Promote Fresh Cut Flowers

Share proven marketing best practices from the Retail Florist of the Year contest, co-sponsored by WF&FSA, with your customers. The information is in a “Word” document so that you can use it in whatever way suits you. The following is the latest in a series.