AFE Research Examines Longevity Guarantees On Floral Gifts

February 24, 2012 American Floral Endowment

Holiday gift gadget won’t turn on? New coat already has a broken zipper? Thanks to guarantees on many types of products, consumers can take comfort in the fact that defective or sub-par items can be returned or refunded. A new AFE research study takes an in-depth look at consumer perceptions of longevity guarantees on floral gifts.

Winners Announced For Burpee's 2012 "I Can Grow" Youth Garden Award

February 24, 2012 Ball Horticulural Company

Burpee Home Gardens has announced the winners of its 2012 “I Can Grow” Youth Garden Award. In its third year, the “I Can Grow” Youth Garden Award received more than 500 applications from community and urban school gardens across the United States. Growers and retailers can also access advice, tips and ideas on starting their own school or community garden by checking out the “I Can Grow” portion of the Burpee Home Gardens website.

WF&FSA 2012 Valentine's Day Survey Results

Check out what members reported in WF&FSA’s 2012 Valentine’s Day Survey.

Cut Flower Growers To Meet In Amherst, Massachusetts

The Association of Specialty Cut Flower Growers (ASCFG) will hold its 2012 Northeast Regional Meeting on Monday, March 26 in Amherst, Massachusetts. This meeting will bring together cut flower growers from New England and across the Northeast.

Online Flower Shops In The US Industry Market Research Report

February 23, 2012 IBISWorld Inc.

Although online flower shops captured significant market shares from brick-and-mortar florists in recent years as more consumers shopped online, the industry still suffered significant revenue declines as a result of the economic downturn. According to IBISWorld industry analyst Agata Labianca, poor economic conditions, including weak consumer confidence and low disposable income, deterred consumers from making discretionary purchases like flowers.