Rose-Growing Industry Wilts In U.S. As South America’s Blossoms

February 7, 2011 Leslie Kwoh, The Star-Ledger

When you pick up a bouquet of roses at your local florist or supermarket, chances are they traveled thousands of miles from Colombia or Ecuador, which have eclipsed the domestic flower-growing industry in the last decade.

Orchids Express Love On Valentine’s Day

February 7, 2011 Rob Proctor, KUSA

Among the most popular alternatives to roses this valentines is the orchid. The flowers on a living plant stay fresh for weeks or even months and, given proper care, the plant will live and bloom indefinitely. In addition, the orchid is appropriate to give to a woman or man.

WF&FSA Highlights Flower Power At Special Event 2011

WF&FSA was represented at the Special Event Conference 2011 in Las Vegas last week when presenter Nancy Kitchen, AIFD, wowed the event planners with a magnificent display of floral options for events, across price ranges.

Teleflora Debuts Its New “Flower Coach” App For Iphone & Ipod Touch

February 4, 2011 Teleflora

Teleflora, the world’s leading flower delivery service, today announced its free “Flower Coach” App available on the App store for iPhone and iPod touch users. Tying into the theme of Teleflora’s latest 30-second ad “Help Me Faith,” starring Faith Hill, set to debut during the second quarter of Super Bowl XLV on Sunday, February 6, the new app will take the pressure off when crafting the perfect greeting to accompany Valentine’s Day flowers. And with Valentine’s Day just around the corner, sending a good message with an exquisite hand-arranged, hand-delivered Teleflora bouquet is even more important.

Preventing ‘Bouquet Heartache’ On Valentine’s Day

February 4, 2011 Benn McKee, KUSA Denver

A bouquet for your sweetheart may be one of the best ways to make their heart melt, but even the best intentions can be ruined if you don’t take your time to pick out a good florist. According to the consumer website Angie’s List (www.angieslist.com), the florist category came in at No. 10 on the most complained list of consumer reviews.