Floral

The new 68,000-sq. ft. store will create a local destination for unsurpassed freshness, quality, variety and service while keeping H-E-Bs pledge to offer everyday low prices. Customers will be happy to know the new store will carry selections of the communitys locally-grown produce, dairy, flowers and herbs, and other grocery items, like wine and jams. …

Over 600 people attended and over $5,000 was raised for local charities during the 1st Annual Monterey Bay Greenhouse Growers Open House held on Saturday, June 19, 2010. Seven local greenhouse farmsB & H Flowers, Inc., California Floral Greens, California Pajarosa, Jacobs Farm, Kitayama Brothers, Pacific Plug & Liner, and Succulent Gardensall opened their greenhouse doors to provide a one day event to educate and explain whats locally growing on under those glass roofs. …

The Commission, along with other California grower/shippers, recently sponsored a special “pull-out” section on California Grown in the July issue of Floral Marketing. The special section titled, “The California Flower Farmer Report & 2010 Floral Buyers Guide,” included a full-page ad and a full-page directory listing of California’s flower farms. …

While a flower’s color and shape are important when choosing a floral arrangement, fragrant blossoms can add a lot to a gift bouquet. …

Teleflora sponsors “Make Someone Smile Week” and gives out potted geraniums, roses and other blooms to any member who wants to participate. Billie Gurule, who’s worked at Bloomfield Florists for 14 years, is a Teleflora board member and decided it was time for her own company to get involved. …