Improved FloraLife Hydrate Hydrangea Specifically Formulated to Hydrate and Condition Hydrangeas

May 19, 2023 FloraLife

FloraLife, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from farm to vase, introduces new and improved FloraLife® Hydrate Hydrangea, a product specifically formulated to hydrate and condition post-harvest hydrangea crops. When used, the product helps reduce the unpredictable wilting of hydrangeas, increasing crop quality.

Wedding P.R.E.P. How to Prepare Your Floral Business for a Successful 2023 Wedding Season

May 19, 2023 Rio Roses / Equiflor

As we approach wedding season 2023, it’s essential to be prepared for what’s to come. While 2023 isn’t expected to be quite as busy as 2022, it will still be a busy year! Plus, while new trends are emerging — as they always do — we will still see many trends from last year continue into this new wedding season. So, what do you need to know to prepare for your best wedding season ever? Here are some insights and tips.

Dümmen Orange Shifts Focus in Succulents

May 18, 2023 Dümmen Orange

Dümmen Orange is shifting its focus in the succulent segment. From its sites in Spain and Guatemala, the De Lier-based breeder intends to concentrate on breeding, propagating, and selling its own genetic material in the higher market segments.

World Floral Expo 2023 Cancelled

Due to circumstances beyond our control it has been decided to cancel the 2023 edition of WFE, scheduled to take place this coming September 7th – 8th in New York City.

IFPA Advocates for Produce and Floral Industry Innovation at AIM for Climate Summit

As the fresh produce and floral industries continue enhancing their sustainability and environmental stewardship initiatives, recently the International Fresh Produce Association helped shine a light on the ongoing work of its members and global community to improve the health of the planet during the Agriculture Innovation Mission (AIM) for Climate Summit held May 8-10 in Washington, DC. IFPA Director of Sustainability Tamara Muruetagoiena represented the organization during the Summit.