HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During this week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market. …
This sunny annual truly is the gift that keeps on giving, producing 1,000 blooms per plant, and adding cheery summer color to front entryways, patios and gardens all season long. …
The newest Texas Superstar plant – the pansy – is a versatile, tough, durable cold-hardy ornamental that provides color during an otherwise drab time of year. …
The International Fresh Produce Association’s Floral Sustainability Task Force spearheads the efforts to help all members embrace climate smart practices. This month, we focused on an initiative from María Flowers, who provided a powerful case study for the industry. …
Floriology® powered by BloomNet®, the premier education authority in floral design and business, announces a pivotal transformation within its organization. As we bid a fond farewell to Jackie Lacey, AAF, AIFD, CFD, PFCI, Floriology’s long-standing Director of Education, we welcome a new era under Angelyn Tipton, AIFD, PFCI, who will be stepping into lead Floriology education. …
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