Beef Demand May Vary With Quality
The gap is widening between key indicators of demand for premium and commodity beef. Non-branded USDA Choice beef saw eroding demand since its 2010 peak, as consumers apparently turned toward a premium branded alternative. Details are in an updated research paper from Kansas State University (K-State), “Defining and Quantifying Certified Angus Beef ® (CAB®) Brand Consumer Demand, 2013 Revision.” …