"Stay Home & Grill Out" Summer Grilling Beef Promotion Celebrated
The summer grilling season was celebrated throughout the Northeast this summer, even though some people like to grill at home throughout the seasons. The beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI) and the Pennsylvania Beef Council, partnered with 18 retailers throughout the northeast to launch the 2011 Stay Home Grill Out promotion. In total, 315 store locations featured recipe booklets, shelf wobblers and meat department posters from May through September. …