Joe Watson To Join PMA As Vice President Of Domestic Business Development

Produce industry veteran Joe Watson is set to join Produce Marketing Association’s (PMA) staff team on June 22, as vice president of domestic business development. His hiring reflects an ongoing effort by the association and its member board to bring hands-on industry perspectives to developing, delivering and communicating the value PMA brings to members and their businesses.

Industry Mourns The Loss Of Caldwell Enterprises Founder James Caldwell

June 10, 2015 Vision Produce

Passed away peacefully at age 73, on June 8, 2015. James was a beloved husband, father, grandfather, brother, and friend. A produce industry veteran of 35 years in Phoenix, AZ, James worked for United Produce, Harbor Banana, Associated Grocers and Amex Distributing. In 1980 he opened his own produce brokerage company Caldwell Enterprises with his son John and enjoyed the success until he retired in 2005.

FMI Launches Inaugural Power Of Produce Study

Food Marketing Institute (FMI) released its inaugural report at FMI Connect, The Power of Produce 2015, which explores changes in shoppers’ produce purchasing trends and behaviors at retail. The new study features a fresh insight for the produce retail industry by highlighting the full path to purchase, from mega trends and pre-trip preparation through the actual purchase and consumption, followed by shopper suggestions to improve the produce department.

Sunkist Growers Showcases Fresh Varieties & Retail Merchandising Tools At United Fresh 2015

June 9, 2015 Sunkist Growers

Sunkist Growers is helping retailers start the summer off with a twist, bringing the bright taste of citrus to the United Fresh 2015 tradeshow. Showcasing fresh point-of-sales materials, summer citrus varieties, creative recipes and seasonal merchandising tips, Sunkist looks forward to greeting trade partners at this year’s tradeshow in booth 1521.

UK: Affinitus Announces Launch Of Agrilogik, A New Innovation For Fresh Produce Companies

June 9, 2015 Affinitus

Affinitus has announced the launch of a new software solution for fruit and vegetable growers and distributors, Agrilogik, which has been designed to make the management of fresh produce information straightforward, from quality control data to the latest harvest updates.