Chinese Market Opens Up For All US Apple Varieties

The United States Department of Agriculture (USDA)’s Animal and Plant Health Inspection Service (APHIS) announced today that China has agreed to allow all apple varieties produced in the United States access to the Chinese market.  The agreement was finalized during bi-lateral negotiations in San Francisco last week but comes after years of work.  Expanding market access to China has been a top priority for U.S. Apple Association (USApple) as directed by the Board of Directors.

California Fresh Fruit Association Hires New Director Of Member Relations & Communications

California Fresh Fruit Association Hires New Director Of Member Relations & Communications

Produce For Better Health Foundation Announces Retail Honorees

In support of its mission to increase the consumption of fruit and vegetables, Produce for Better Health Foundation (PBH) is pleased to announce the 20 Fruits & Veggies—More Matters® Retail  Role Models and Champions for 2014.  The outstanding efforts of these organizations will be formally acknowledged at an awards luncheon on March 17, 2015 during PBH’s Annual Conference: The Consumer Connection in Scottsdale, Arizona, March 16-18.

The Produce Mom's 2nd Annual #HealthyNewYear Twitter Event Called Another Huge Success

January 27, 2015 The Produce Mom®

For the second year in a row, The Produce Mom® teamed up with industry brands and community organizations to offer the #HealthyNewYear Twitter event. This year’s lineup of industry brands and influencers included:

Church Brothers Adds Red To Salads For Valentine’s Day

January 27, 2015 Church Brothers, LLC

Church Brothers is getting foodservice operators to add red to their salads for Valentine’s Day as the company ships its Heirloom red spinach to restaurants nationwide.