Produce

Moxxy Marketing's work with Josie’s Organics has been honored by Graphic Design USA (GDUSA), which launched a new recognition program this year to bring awareness to the power of great design in marketing communications for the fastest-growing segment of our economy—health and wellness. …

The Produce Marketing Association (PMA) ‘eat brighter!’ campaign is designed to increase consumption of fruits and vegetables by children through a tie-in with Sesame Street. PMA arranged for royalty free use of the Sesame Street characters by the fresh produce industry for packaging, in-store signage, advertising and more (see the attached flyer). …

The Alliance For Food and Farming sent a letter to Environmental Working Group President Ken Cook requesting they discontinue their annual release of the so-called "dirty dozen" list.  This request comes following EWG's statement that organic and conventional produce are best foods for consumers and that organization's new and strongly worded recommendation about the need for increased consumption of all fruits and vegetables – whether they are organically or conventionally grown.  Here is the letter to EWG in its entirety. …

Since 1991, Produce for Better Health Foundation (PBH) has been dedicated to producing a healthier America through increased fruit and vegetable consumption.  PBH conducts regular consumer surveys to identify psychosocial factors associated with fruit and vegetable consumption in an effort to monitor progress and inform industry, health influencers, and policy makers.  Primary shoppers were surveyed in 2012 and 2014 and are the basis for PBH’s latest report, Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012 vs 2014. …

At 92 percent water and chock full of nutrients, watermelon is a naturally hydrating food fit for the finish line. That’s the message National Watermelon Promotion Board (NWPB), along with its entourage of watermelon queens from National Watermelon Association (NWA) and mascot J. Slice, shared during the Marine Corps Marathon (MCM) festivities in Washington, D.C., October 24-26 where it served a truckload of healthy watermelon to athletes and families. …