Study Shows Mango Buyers Purchase 40% More Per Grocery Trip Than Other Produce Buyers
The National Mango Board (NMB) has published the Mango FreshFacts Shopper Insights report, which shows that mango buyers spend 40 percent more per grocery basket than other produce buyers. This report, prepared by Nielsen-Perishables Group, details shopper behavior based on loyalty card purchasing data from more than 30 million U.S. households. The study highlights opportunities to expand mango penetration beyond niche consumers and to increase frequency amongst the top buying groups. …