Study Shows Mango Buyers Purchase 40% More Per Grocery Trip Than Other Produce Buyers

April 19, 2013 National Mango Board

The National Mango Board (NMB) has published the Mango FreshFacts Shopper Insights report, which shows that mango buyers spend 40 percent more per grocery basket than other produce buyers. This report, prepared by Nielsen-Perishables Group, details shopper behavior based on loyalty card purchasing data from more than 30 million U.S. households. The study highlights opportunities to expand mango penetration beyond niche consumers and to increase frequency amongst the top buying groups.

PMA Welcomes Immigration Reform Agreement

Bryan Silbermann, president and CEO of Produce Marketing Association (PMA), issued the following statement in response to news of an agreement to reform U.S. immigration and agricultural guest worker programs:

Secretary Vilsack Names Peanut Standards Board Members

Agriculture Secretary Tom Vilsack appointed five representatives to serve on the Peanut Standards Board.  Each member will serve through June 2015.  A sixth nominee has been appointed to fill a vacancy on the Board through June 2014.

Olympic Gold Medalist Heather Moyse Dishes On Cool Recipes With Hot Potatoes

With summer entertaining just around the corner, Olympic Gold Medalist Heather Moyse is urging Canadians to look beyond the traditional potato salad, and get more creative when cooking their spuds – think potato chocolate cake!

Strategic Nutrition Alliance Results In USDA Recommending Multiple Potato Dishes On ChooseMyPlate.gov

The United States Potato Board (USPB) partnered with Produce for Better Health (PBH) in 2012 to create new dishes showcasing how potatoes could easily help meet the USDAs MyPlate recommendations of making half your plate fruits and vegetables. It resulted in three new dishes with healthy and balanced nutrition profiles. Both organizations fully leveraged these new dishes throughout their social media properties. The surprise is how this Half Your Plate partnership, more than a year later, continues to produce value to the potato industry. Just during April 2013, USDA featured two of the three potato meals as recommendations to consumers on the www.ChooseMyPlate.gov website.