ColdLife Organics Becomes Elephant Grocers

November 10, 2014 Elephant Grocers

ColdLife Organics, Atlanta's premier organics grocer, has expanded its offerings and adopted a new identity – Elephant Grocers. The company, now offering more than 1500 items including specialty and traditional groceries, has grown beyond just organics to meet the needs of its customers.

FreshDirect Launches Brand Partnerships Platform

November 7, 2014 FreshDirect

Leading online fresh food grocer, FreshDirect has announced the launch of an extensive brand partnerships platform to connect brands with the company's massive base of highly engaged online shoppers. To lead this initiative, FreshDirect has brought on marketing expert Michelle Harmon-Madsen, as well as Upshot, a shopper marketing agency.

More Groceries Hire Chefs To Give 'Foodies' Tips

Grocers are recruiting talent from culinary institutes, four-star hotels and restaurants to distinguish themselves amid fierce competition.

President's Choice Removes All Artificial Flavors & Artificial Colors

November 7, 2014 Loblaw Companies Limited

Loblaw Companies Limited has successfully achieved its pledge to remove all artificial flavours and artificial colours from the full range of more than 4,000 President's Choice® brand products. In recent years, these additives have been associated with consumer concerns around hyperactivity, allergies, and various other serious conditions and diseases*.

Kroger Co. Experiments With Digital Shelf Labels

November 7, 2014 Dan Monk, WCPO

Kroger is living on the edge in Cold Spring, Ky. That’s where the Cincinnati-based grocery chain is experimenting with a new digital shelf-edge technology. It replaces paper price tags with screens equipped for full-motion video and sound.