NPD: Beverage-Only Restaurant Occasions Are Key To Expanding Foodservice Beverage Sales
As consumers manage restaurant checks by cutting back on beverages and ordering food-only at main meals, restaurant chains are driving incremental beverage-only occasions at other times during the day through the introduction of new beverages and beverage marketing efforts, according to The NPD Group, a leading market research company. For the year ending June 2012 total restaurant visits were flat whereas visits that included both food and beverage declined by 2 percent, reports NPD’s CREST® foodservice market research. …