Is Sustainable-Labeled Seafood Really Sustainable?
Rebecca Weel pushes a baby stroller with her 18-month-old up to the seafood case at Whole Foods, near ground zero in New York. As she peers at shiny fillets of salmon, halibut and Chilean sea bass labeled "certified sustainable," Weel believes that if she purchases this seafood, she will help protect the world's oceans from overfishing. But some leading environmentalists have a different take: Consumers like Weel are being misled by a global program that amounts to "greenwashing" — a strategy that makes consumers think they are protecting the planet, when actually they are not. …