NEW YORK — The a2 Milk Company™, capitalizing on strong consumer demand, today announced a major expansion in the US market with products now available to consumers throughout the Northeast.
The Australian headquartered Dairy Nutrition Company has seen an explosion of consumer demand as major retail outlets stock the products across the US.
“The consumer demand for our products has been terrific. We started quietly in California in 2015, began the rollout across the west and in national natural food chains in 2016 and then in 2017 we developed a major presence in the Southeast.
“The Northeast, home to roughly 60 million consumers, will give us exposure to about 20% of the milk volume category in the U.S,” said The a2 Milk Company™ US CEO Blake Waltrip.
The rollout of a2 Milk® branded fresh cows’ milk in the Northeast will begin immediately and continue over the coming months with products arriving at major grocers including Stop & Shop, Giant Carlisle, Giant Landover and ShopRite. When the expansion is fully implemented, a2 Milk® will be available to consumers in New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Rhode Island, New Hampshire, Vermont and Maine in more than 1,400 new locations.
The majority of cows’ milk consumed in America contains two main types of beta-casein proteins, A1 and A2 protein. Published research suggests that the A1 protein in ordinary cows’ milk is often associated with discomfort and digestive issues in people who show symptoms similar to lactose intolerance.
The a2 Milk Company™ works with local dairy farmers to identify cows that only produce the A2 protein type and process their milk separately, making it possible for those with sensitivities to enjoy pure, cows’ milk.
Mr. Waltrip said: “We offer a full line of 100 percent real cows’ milk that is easier on digestion. We know many consumers self-diagnose themselves as lactose intolerant, however many have discovered they are actually sensitive to the A1 protein that is found in ordinary cows’ milk. a2 Milk® offers a solution to those consumers who experience digestive discomfort from dairy.”
The a2 Milk Company™ Northeast expansion is the biggest step yet in the Company’s goal of giving everyone the chance to Love Milk Again™.
In addition to the Northeast expansion, a2 Milk® products are already being sold throughout California, the Southeast and nationally through major natural foods chains. a2 Milk® is available in retailers throughout the US including Whole Foods, Sprouts, Safeway, King Soopers, Target, Ralphs and Publix.
a2 Milk®’s products include Whole, 2% Reduced Fat, Chocolate 2% Reduced Fat and 1% Low Fat.
For more information on The a2 Milk Company™, its products and location availability, please visit a2milk.com.
About The a2 Milk Company™
The a2 Milk Company™ was founded in 2000 in New Zealand by Dr. Corran McLachlan after a scientific discovery that proteins in milk affect people differently. Specifically, he noted that ordinary cows produce milk with different beta-casein protein types, called A1 and A2, which are digested differently.
Research over the years demonstrates that many people who have discomfort when drinking ordinary cows’ milk were able to drink the a2 Milk® brand without the downsides. That’s because a2 Milk® naturally contains only the A2 protein type and no A1.
The a2 Milk Company™ has trading activities in Australia, New Zealand, China, US and UK. The long-established Australian market has successfully achieved approx. 10% market share of the total fresh milk grocery market. More recently the Company is experiencing significant brand awareness and growth in the lucrative China market with approx. 5% share of the total infant formula category.
The a2 Milk Company™ currently has distribution in approximately 3,600 stores regionally across the US including Kroger, Publix, Safeway, Whole Foods, Sprouts and The Fresh Market.
Source: The a2 Milk Company™