SYRACUSE, N.Y. – With 71 percent of yogurt sold in retail stores, dairy farmers through American Dairy Association North East are working with Pittsburgh-based Giant Eagle Corporate stores to install yogurt dividers to provide a positive shopping experience for consumers and to boost sales in the dairy aisle.
Yogurt dividers contemporize the look of the dairy aisle by keeping the products organized and easy to find. The dividers feature tabs to pull the product forward; are ventilated to keep product cold and promote cleanliness; and are easy for store employees to clean.
“We worked with Giant Eagle on a five-store test project where we invested in the equipment for the stores in order to prove its efficacy in improving product quality and sales,” said ADA North East CEO Rick Naczi. “As a result of the success of our minimal investment, the retailer has committed to investing its own resources to install the dividers in 11 store remodels.”
ADA North East conducted a similar program with Weis Markets in 2019. The retailer then invested approximately 15 times the amount of the initial funding to install yogurt dividers in more 80 percent of their stores.
Yogurt dividers are part of ADA North East’s Dairy Aisle Reinvent program that provides “makeovers” to the dairy case, which has been incorporated by more than 1,800 stores from several different retail chains across the region. The installations include customized signage that directs shoppers to the real dairy in the dairy case; incorporates farm-to-table features; and highlights nutrition information and product use ideas.
For more information about ADA North East’s retail programs, visit AmericanDairy.com/for-retailers.
Photo caption: American Dairy Association North East is working with Giant Eagle Corporate stores to install yogurt dividers to provide a positive shopping experience for consumers and to boost sales in the dairy aisle.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com, or call 315.472.9143.