Are Yogurt Sales Hurting General Mills' Bottom Line?
September 26, 2016 | 1 min to read
GOLDEN VALLEY, Minn. – New numbers are out giving us a look at how Minnesota's own General Mills is doing financially. And it's a popular trend in yogurt that's contributing to their falling numbers.
General Mills was founded in 1866, eight years after Minnesota became a state. The company is celebrating 150 years, although more recently, it's been a tough few months. On Wednesday, the company's sales dropped again — that's five straight quarters now.
"Part of the issue is they've gotten rid of under-performing products," said Dale Kurschner, of Twin Cities Business. "They also sold off their Green Giant line. So, when you see sales dropped as much as we hear they did, a lot of that was discontinued products."
Sales officially fell 7 percent. The one product that General Mills hasn't discontinued, Yoplait yogurt, is struggling to sell.
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