Attitude Drinks Inc. Announces Distribution Agreement

PALM BEACH GARDENS, FL – Attitude Drinks, Incorporated (OTCBB: ATTD) announced
today that Phase III ‘Recovery’ will be distributed by High Five Distributors,
a company that currently services 3,000 retail stores within the New York Metro
Area. High Five Distributors is the master distributor for Power Ball Energizing
Juice. The initial shipment of Chocolate flavored Phase III occurs today, March
17, 2010. Vanilla Flavored Phase III will be available for shipment in spring of

Steven Torres, president of High Five, said; “We are elated at the addition of
Phase III Recovery to our portfolio. We are well positioned in the NYC market
place and will utilize our leverage to access an array of retail channels with
what we feel is the most innovative protein enhanced RTD on the market.”

“We are thrilled to be working with High Five Distributors to introduce this
revolutionary sports recovery drink in New York City. Their strong presence and
momentum in the New York Metro area provides an entry for us into a market
saturated with ‘early adopter’ consumers seeking truly innovative methods to
maximize the results of extreme effort,” commented Roy Warren, CEO of Attitude
Drinks, Inc.

About Attitude Drinks

Attitude Drinks, Inc. is an innovative, beverage brand development company with
a focus on functional milk ready-to-drink beverages. Phase III ‘Recovery’ is
the company’s first, functional milk drink exploiting recent scientific evidence
of the benefits of milk and protein as an exercise recovery aid. The February
2010 launch of Phase III marks the first time a sports drink has been formulated
from real milk. Attitude is finalizing the development of new functional milk
drinks, targeting weight management and younger consumers which benefits from
the same processing technology utilized in Phase III for launch in Q-3 2010. For
more information, visit

This news release contains forward looking statements within the meaning of the
Securities Litigation Reform Act. The statements reflect the Company’s current
views with respect to future events that involve risks and uncertainties. Among
others, these risks include the failure to meet schedule or performance
requirements of the Company’s contracts, the Company’s liquidity position, the
Company’s ability to obtain new contracts, the emergence of competitors with
greater financial resources, and the impact of competitive pricing. In the light
of these uncertainties the forward-looking events referred to in this release
might not occur.


Attitude Drinks Inc.