Jack Shea, EVP Sales of Attitude Drinks, Inc. (OTCBB: ATTD), today announced
that early adopters of Phase III Recovery are very excited about the unique
nature, functionality, consumer interest and sales prospects for the brand.
“Working with our distributor in New York, High Five Distributors, we have
strategically placed Phase III in retail outlets in virtually all channels of
trade over the past few weeks. It is becoming clear that target consumers
understand the science of our Grade A Milk recovery drink.”
“We will support the NY launch with marketing efforts including sampling,
point of sale education, and ‘buzz’ marketing now that we have representative
retail availability in the New York market,” continued Mr. Shea.
Phase III Recovery can currently be found in over 100 retail outlets around
New York City and in Brevard and Palm Beach Counties in Florida. These include
drug stores, fitness centers, colleges, groceries and bagel shops. Seventeen
Walgreens stores have authorized Phase III on an individual store basis. Phase
III is also available online, and sales are beginning to grow in that area.
“Clearly this is just a start and we know we have embarked on a marathon race not a sprint,” commented Attitude Drinks’ CEO, Roy G. Warren. “We understand the cumulative effect of marketing and sales programs and are carefully studying these early sales results to establish the best practices for commercializing this ‘one of a kind’ new recovery drink.”
Attitude Drinks is posting a list of the specific locations of initial points of sale for Phase III Recovery on our web site at www.AttitudeDrinks.com. We will update this list frequently as we strive for consumer convenience and satisfaction.
About Attitude:
Attitude Drinks, Inc. is an innovative beverage brand development company with a focus on functional milk ready-to-drink beverages. Phase III Recovery is the company’s first, functional milk drink exploiting recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time a sports drink has been formulated from real milk. Attitude is finalizing the development of new functional milk drinks, targeting weight management and outreach to younger consumers that will benefit from the same processing technology utilized in Phase III. For more information, visit www.attitudedrinks.com.
This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.
Source:
Attitude Drinks, Inc.