Borden’s Campaign For Kid Builder Milk Pushes Positivity

Borden launches a protein-infused, 2% milk titled Kid Builder that’s designed to encourage growth.

The supporting campaign, designed with Curiosity, expands Borden’s 2019 repositioning of embracing optimism by featuring happy families enjoying their milk.

The ads end with the shortened tagline, “Glass Half Full” to serve as a philosophy to remind moms “nothing can stop them,” says Jeff Warman, Chief Creative Officer, Curiosity in Cincinnati.

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