Chobani Brand Brings Marketing In-House

Droga5 will no longer be the lead creative agency for Chobani greek yogurt, a move that comes as the company brings much of its marketing in-house.

The company will occasionally tap agencies for project work, though a spokesman did not provide detail on Droga's fate and would only say that no doors are permanently closed for the shop. One person familiar with the matter said that Droga doesn't have Chobani work lined up after it completes its next project.

"We're fortunate to have great agencies who have partnered with us at different stages of our growth," Chobani said in a statement to Ad Age. "Recently, we decided to change our approach and move from an AOR model to more in-house and project-based agency partners."

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