DairyPure Milk Ranked Among Most Successful Product Launches Of 2015

DALLAS — DairyPure® milk, a product of Dean Foods Company (NYSE: DF), has been selected as one of ten Rising Stars by Information Resources, Inc. (IRI), the leader in delivering powerful market and shopper information. According to IRI, there are around 12,000 new brands launched every year.   

"IRI's Rising Star analysis has a strong history of providing an early heads-up on the New Product Pacesetters of the year to come," said Larry Levin, Executive Vice President, IRI. "Of the thousands of food and beverage products launched that have already entered the market this year, only 10 of the most powerful market entries are selected for this prestigious honor. As an IRI 2016 Rising Star, DairyPure is among the highest-performing and hard-hitting launches of the current year and it is setting the tone for those that will follow."

Dean Foods launched DairyPure approximately one year ago in an effort to revolutionize the milk category as the country's first national branded fresh white milk brand. Backed by an exclusive Five-Point Purity Promise®, DairyPure milk ensures its milk starts pure and stays pure.

DairyPure's exclusive Five-Point Purity Promise includes:

  • No artificial growth hormones*
  • All milk is tested for antibiotics
  • Continually quality tested to ensure purity
  • Only from cows fed a healthy diet
  • Cold shipped from your trusted dairy

"At launch we knew DairyPure would be a powerful brand, and this recognition reinforces that consumers appreciate the benefits of the only milk backed by our exclusive Five-Point Purity Promise that is delivered fresh from their local dairy," said Greg Schwarz, Vice President of Marketing, Dean Foods. "Because of DairyPure's success in milk, we've already extended the brand into creams, half and half and recently introduced DairyPure Lactose Free milk."

DairyPure milk contains no artificial growth hormones and is continually quality tested to ensure consumers enjoy fresh, local milk at every occasion.

DairyPure is available now in dairy cases at grocery stores nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free milks in gallons, half gallons and quarts. For recipes, local retailers, the full line of products and to learn more about DairyPure's exclusive Five-Point Purity Promise, visit www.DairyPure.com, and find DairyPure on Facebook and Pinterest.

About Dean Foods
Dean Foods® is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, and DairyPure®, the first and largest fresh white milk national brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®, Garelick Farms®, LAND O LAKES® milk and cultured products**, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®***, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Approximately 17,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

*No significant difference has been shown between milk derived from cows treated with the artificial growth hormone rBST and non-rBST-treated cows.
**The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used by license.
***PET is a trademark of The J.M. Smucker Company and is used by license.

Source: Dean Foods