Dannon has invited agencies to pitch for project work that will focus on content creation, the yogurt brand said.
"It's an exploratory process to get to know different agency partners and identify the best ones for brand projects," a Dannon spokesman said in an e-mail. "We are looking at a diverse list of agencies that have strengths in areas including digital strategy, social and content creation."
Claudia Sargent, Dannon's VP of media and marketing services, and her team are leading the pitch, which could lead to the addition of more than one agency for multiple assignments, said the spokesman.
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