ORTONVILLE, Mich. — In tonight’s Two Americas’ report fewer Americans are quenching their thirst with a glass of milk these days.
In fact, fluid milk sales are down and have been in decline for years and the change has had a far-reaching impact.
Milk consumption is down 42% from what it was a half-century ago and it’s put a squeeze on dairies across the country. Michigan dairy farmers are no exception.
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Milk sales have fallen for years as many people are consuming less milk for a variety of reasons. Some are cutting back on animal products, or eliminating them from their diets altogether, turning instead to alternatives like almond milk, oat milk and soy milk. …
The dairy industry is especially sensitive to consumer demands and in recent years several processors, in particular yogurt makers, have aimed to increase non-GMO dairy product availability and sales, despite a well-established organic dairy industry. This could create multiple instances in which a redundant labeling strategy may be essential to reducing consumer confusion and holding on to a contentious market share for organic producers and processors. …
The USDA, Economic Research Service (ERS) Food Availability (Per Capita) Data System shows that U.S. daily per capita consumption of fluid milk decreased over each of the past seven decades. Between 1990 and 2000, it fell from 0.78 cup to 0.69 cup (an 11.5-percent decline). By 2010, it was down to 0.62 cup (10.1 percent lower than it had been in 2000). Compared with each of the previous six decades, U.S. daily per person fluid milk consumption fell at its fastest rate in the 2010s. …
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