Eating dairy products makes people happy, claims AHDB.
Research carried out by the levy body, which is running a dairy promotional campaign – The Department of Dairy Related Scrumptious Affairs – in conjunction with Dairy UK, reveals adding dairy to your favourite meals causes a “pleasure surge” of 27%.
The study looked at people’s responses to different food options – one with dairy added and one without.
Participants’ brainwaves were measured using a headband and their micro-expressions were monitored by a body language expert.
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