For Happiness Add Dairy to Your Food, says AHDB

Eating dairy products makes people happy, claims AHDB.

Research carried out by the levy body, which is running a dairy promotional campaign – The Department of Dairy Related Scrumptious Affairs – in conjunction with Dairy UK, reveals adding dairy to your favourite meals causes a “pleasure surge” of 27%.

The study looked at people’s responses to different food options – one with dairy added and one without.

Participants’ brainwaves were measured using a headband and their micro-expressions were monitored by a body language expert.

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