As it seeks to increase its share of the Northern California milk market, Foster Farms Dairy is reinvigorating a brand familiar to generations of Sacramento-area residents: Crystal Creamery.
Less than a year into his job as president and CEO of Foster Farms, Frank Otis is gradually reintroducing the Crystal Creamery name into dairy cases in the region.
By this time next year, Otis wants every Foster Farms transport truck, employee uniform and piece of office stationery to be branded "Crystal Creamery."
"When you talk about Crystal Creamery in Sacramento, people grew up with it," Otis said. "It's an iconic brand."
To read the rest of the story, please go to: Sacramento Bee