Genuine Interactive Named Digital Agency For Tribe Hummus & Veggie Patch

Independent interactive agency Genuine has been named digital agency of record for Tribe Mediterranean Foods and their Tribe Hummus and Veggie Patch brands, according to Chris Pape, chief creative officer of the agency. The account, previously handled by local companies on a project basis was won after a quiet review of interactive agencies. Billings were not disclosed.

This past year, Genuine redesigned the Tribe Web site to support the launch of Tribe’s new line of all natural hummus. Genuine also created a Tribe-branded “Natural Food Finder” iPhone app to help consumers and natural foodies find natural food stores and farmer’s markets based on their geographic location.

Genuine has also worked with Tribe Brand Manager Elise Casto and Veggie Patch Brand Manager Amy McKeag to produce Facebook contests and advertising for both Tribe Hummus and Veggie Patch product offerings.

About Tribe Mediterranean Foods

Founded in 1994, Tribe Mediterranean Foods produces a healthy, great-tasting line of Mediterranean food products, including all-natural and organic hummus. Tribe is the only all-natural hummus available in supermarkets and convenience stores throughout the U.S., Canada and Mexico. For more information about Tribe including recipes using hummus, visit its website www.tribehummus.com. Veggie Patch offers delicious, healthy and convenient vegetarian foods and meatless options ideal for snacks, lunch and dinner. Look for Veggie Patch products in the chilled and frozen food aisles at leading supermarkets nationwide. For more information, visit http://www.facebook.com/EatVeggiePatch

Genuine Interactive www.genuineinteractive.com is a Boston-based interactive agency specializing in world class site design and development, search marketing, social media, customer acquisition/retention campaigns and bringing brands to life through digital channels.

Source: Tribe Mediterranean Foods