Hood Simply Smart Milk Debunks Milk Myths During National Better Breakfast Month

Lynnfield, MA – According to the United States Department of Agriculture (USDA), nearly nine out of ten women ages 20 and older fail to meet their daily calcium recommendations. Hood® Simply Smart® Milk, which provides “All the taste, without all the fat™,” recently completed a national survey of women ages 30 – 65 on their milk use and knowledge in honor of National Better Breakfast Month. This survey set the record straight on the following three milk myths:

Myth #1— Everyone knows that milk is a better source of protein than an egg.

Truth #1— Many women are uninformed about the amount of protein contained in milk.

The survey found that 97% of respondents were unaware that a glass of Simply Smart Milk contains more protein than an egg – it has 10-11 grams, depending on the type of Simply Smart Milk. The Fat Free and 1% Low Fat milks offer 25% more protein and 20% more calcium than regular whole milk and the Simply Smart Chocolate Fat Free Milk has 37% more protein than regular reduced fat chocolate milk.

Another interesting finding revealed that, despite having more breakfast options, women still choose to have milk in the morning.

Myth #2—Milk is no longer one of the most popular daily breakfast components.

Truth #2—Milk still makes an appearance at the breakfast table for 73% of women!

Whether it’s a delicious bowl of cereal with milk, a creamy glass of milk on the side, or used in a recipe, milk remains a top choice for women at breakfast. Simply Smart Milk is a good option to start the day with because it’s nutritious and delicious, available in Fat Free, 1% Low Fat, and Chocolate Fat Free.

The survey found that women enjoy milk at other times of the day as well.

Myth #3— Consumers prefer to dunk Cookies & Cream Cookies in their milk.

Truth #3— Chocolate chip cookies are still a favorite among milk drinkers who dunk!

Simply Smart Milk found that 43% of women still pick chocolate chip cookies as their favorite treat to dunk in milk. Chocolate Chip Cookies were the clear winner, followed by Cookies & Cream Cookies with 14% dunking, and Oatmeal Raisin Cookies with 9.14% dunking.

“Simply Smart Milk provides consumers with a healthy and delicious choice,” said Lynne Bohan, HP Hood spokesperson. “Not only does Simply Smart Milk contain a great nutrient package without added fat and calories, it still possesses the rich and creamy taste of fuller fat milk.”

Survey Methodology
*The referenced survey was conducted online by Survey Monkey from August 28-September 3rd, 2013 and presents findings from a sample of 536 women ages 30– 65.

Source: HP Hood