Hood Simply Smart Milk Serves Up VIP Tennis Weekend Contest

LYNNFIELD, Mass. – Hood Simply Smart Milk today unveiled the Simply Smart VIP
Tennis Weekend Contest at www.BeSimplySmart.com. Fans can enter online now for
the chance to win a trip for two to the Chris Evert Pro-Celebrity Tennis Classic
in Boca Raton, Florida, November 5-7, 2010. The winner will receive an
all-inclusive vacation package at the Boca Raton Resort & Club. The package
includes the opportunity to play a few sets of tennis in a one-on-one setting
with 18-time Grand Slam Winner Chris Evert and VIP tickets to the Pro-Celebrity
Tennis Classic, including a cocktail party and gala to mix and mingle with
celebrity and professional players. Previous attendees included Gavin Rossdale,
Matt Lauer and Stone Phillips.

The Simply Smart VIP Tennis Weekend Contest is part of a larger partnership
between Simply Smart Milk and Chris Evert to provide women with healthy
lifestyle tips and best practices for achieving balance in their busy lives.

Like so many women, Chris Evert juggles many responsibilities yet still does
her best to make smart choices for herself and her family to maintain a balanced
lifestyle, said Chris Ross, Vice President of Marketing at HP Hood LLC.
BeSimplySmart.com offers Chriss tips and strategies for staying fit and eating
right along with video tennis tips and insights on the game of tennis past and
present.

The contest begins April 1 and ends September 30, 2010. The grand prize winner
will be randomly selected in a drawing to be held on October 5 and will be
notified by certified mail within 30 days of the drawing.

Visit www.BeSimplySmart.com for more information and to enter the contest.

About Hood

Hood was founded in 1846 in Charlestown, Massachusetts, by Harvey Perley Hood,
and today is one of the largest branded dairy operators in the United States.
Hoods portfolio of national and super-regional brands and franchise products
includes Kemps, Crowley Foods, Heluva Good!, Simply Smart Milk, LACTAID and
others. For more information, visit Hood.com.

Source:

H.P. Hood