MONTEVIDEO, Uruguay – When it comes to consumer preference for functional
yogurt, it’s not all about product flavor and other sensory attributes of the
yogurt. Researchers in Uruguay and France looked at the influence of three
non-sensory factors on consumer choice of functional yogurts over regular ones.
The scientists investigated four attributes in the conjoint study: type of
yogurt (regular, enriched with antioxidants and enriched with fiber); brand
(national, familiar; national, unfamiliar; and foreign, familiar); price (low,
regular and high); and health claim (with and without reduced disease risk
health claim). Participants evaluated eighteen sets of samplesregular yogurt,
enriched with antioxidants and enriched with fiber, and various brand, price and
claim levels)and then indicated which yogurt they would normally buy.
Researchers found that factors unrelated to sensory attributes (specifically
brand, price and health claims) significantly influenced consumer choice of the
functional yogurts.
Sources: Food Quality and Preference:
Influence of three non-sensory factors on consumer choice of functional yogurts
over regular ones
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Food Product Design