Land O’ Lakes is shifting to a new digital agency, Nina Hale, following a five-month competitive review. Digital incumbent The Martin Agency participated in the review.
The Minneapolis-based agency will oversee strategy and planning for Land O’Lakes U.S. Dairy Foods and will collaborate with creative agency Folklore on creative activations.
The agency has worked with a handful of Land O’Lakes brands over the past eight years, including Purina Animal Nutrition, WinField United, and Mazuri. It was awarded search agency of record for Land O’Lakes U.S. Dairy Foods business last spring.
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