MaggieMoo’s Ice Cream Debuts Pink Champagne Sorbet

ATLANTA — MaggieMoo’s Ice Cream and Treatery, known for ice cream innovation,
announced the expansion of the company’s line of super-premium ice cream
products to include a new Pink Champagne sorbet and Dream Cakes for Two. The
Pink Champagne sorbet is a delicious treat for customers toasting celebratory
and everyday occasions. The petite Dream Cake for Two features the brand’s
award-winning Strawberry ice cream, drizzled with chocolate ganache, and topped
with a chocolate covered strawberry for the perfect finishing touch. MaggieMoo’s
is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands,
Inc.

“MaggieMoo’s strives to surprise and delight ice cream enthusiasts with
innovative products and flavors,” said Michael Curtis, vice president of plant
operations for NexCen Franchise Management. “We were able to reinterpret a
traditional celebratory beverage and produce a delicious sorbet that our
customers can enjoy for Valentine’s Day.”

“Since Valentine’s Day is about caring and sharing, we also wanted to offer our
customers a product that they could enjoy together,” said Jenn Johnston, senior
vice president of brand marketing for NexCen Franchise Management. “The new
Dream Cake for Two features our award-winning ice cream and is the ideal sized
treat to share with a friend, family-member or loved one.”

All ice cream cakes, including Dream Cakes for Two and ice cream cupcakes, are
available for online ordering at participating stores through www.maggiemoos.com.
Customers can also signup for MaggiE-Mail and become Facebook Fans to receive
news, special offers and birthday surprises.

About MaggieMoo’s Ice Cream and Treatery (www.maggiemoos.com)

MaggieMoo’s Ice Cream and Treatery is a chain of independently owned and
operated franchised stores that specialize in serving super-premium ice cream
and desserts. In 1989, MaggieMoo’s opened its first store in Kansas City,
Kansas. The brand is known as the innovator of the world’s first ice cream
cupcake, and has consistently been awarded blue ribbons by the National Ice
Cream Retailers Association. In addition to providing customers with premium ice
cream, MaggieMoo’s plays a larger role in the community by involving Miss Maggie
Moo, ice cream celebutante for the Treatery, with charitable organizations and
community groups. Miss Maggie Moo works with celebrities to raise money and
awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)

NexCen Brands, Inc. is a strategic brand management company with a focus on
franchising. It owns a portfolio of franchise brands that includes two retail
franchise concepts: TAF and Shoebox New York, as well as five quick service
restaurant (QSR) franchise concepts: Great American Cookies, MaggieMoo’s,
Marble Slab Creamery, Pretzelmaker and Pretzel Time. The brands are managed
by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Source: NexCen
Brands, Inc.