Move Over String Cheese, NEW Babybel Mini Rolls Deliver on the Fun Snacking Experience Kids Crave

CHICAGO — Seventy-four percent1 of millenial parents now include their kids in household purchase decisions, a number significantly higher than their Gen X counterparts, and one that is contributing to shifting snack time dynamics. “While kids are motivated by taste and experience, parents are on the hunt for nutrition and convenience. On a mission to save the whole family from the boring and bland at snacktime, NEW Babybel® Mini Rolls capture the common ground between parents and kids – fun!”, says Babybel Brand Director Melanie Nemoy.

A new twist on a classic dairy snack beloved by both parents and kids, Babybel® Mini Rolls offers a spirit of creativity to snacking with a fun and exciting new spiral shape that kids and parents can peel and eat together, with boundless imaginative possibilities for creativity.

“Packed in a portable pouch and offering a good source of protein, kids will have fun pulling, peeling and twisting their Babybel Mini Rolls, and parents can feel good about serving a healthy and filling snack that’s tasty and convenient for all occasions,” says Babybel Innovation Manager, Iris Terolli-Hall. “With so many ways to eat Babybel Mini Rolls, there is a style for everyone, and we’re excited to see how parents and kids ‘roll’!”

With no artificial preservatives, flavors, or colors, Babybel Mini Rolls are available in five-count packs in the dairy aisle at all major retailers for a suggested retail price of $3.89.

Join the Conversation: 
Twist, twirl, peel or pull – there are so many ways to revel in the fun with this new snack! Show us how you and your family roll with Babybel Mini Rolls by sharing your moments on Facebook, Instagram and YouTube by tagging @Babybel or @Babybelus on Twitter. Visit Babybel’s website for all the latest ideas to elevate the playful experience of snack time!

About Babybel: 
Part of the Bel Brands USA family, Babybel® and NEW Babybel® Mini Rolls are playful and tasty snacks perfect for the whole family. Babybel® Cheese is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel. A family owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to Babybel®, other USA favorites include Boursin®, The Laughing Cow® and popular cheese spreads marketing under Kaukauna®, Merkts® and Price*s® labels. Bel Brands delivers fun, healthy snacks to over 400 million consumers globally.