Myracle Kitchen® have created a plant based Barista Mylk specifically for use in coffee, launching into the USA and Canada this month. Their unique blend of organic ingredients was developed with the help of global coffee guru James Hoffmann to make it taste and work just like dairy milk in coffee, unlike other alternatives. The project was driven by the insight that, although 1 in 2 coffees on-the-go are now made with a milk alternative, 43% of coffee lovers who haven’t tried a milk alternative in coffee won’t consider the more sustainable option, unless it tastes of dairy milk.
The recipe took 146 iterations and countless hours of rigorous testing with James Hoffmann to achieve the perfect balance of ingredients to ensure it both tasted like dairy in all types of coffee and performed as well as cows’ milk when foamed and poured. The final recipe contains organic ingredients straight from nature, which have been minimally processed, such as Oat for smoothness, Coconut Cream for creaminess and Faba Bean for savoriness, and is free from cane sugar, soy, gums, carrageenan, stabilizers and thickeners. Myracle Kitchen Mylk is certified USA Organic, Non-GMO and Glyphosate free.
“Milk alternatives used to mean compromise, be it in taste or experience, or, for the Barista, in the texture of the drink or the latte art they pour. Working with Myracle Kitchen we’ve created a sustainable alternative that isn’t a compromise, which creates perfectly lasting latte art – it really is a myracle” says James Hoffmann, Barista Champion and author of The World Atlas of Coffee. “I’m excited to get Myracle Mylk into the hands of Baristas and into the cups of coffee drinkers all over North America”.
Myracle Kitchen, sister brand of the UK’s Rebel Kitchen, is making its entrance into the US market with this launch, applies its uncompromising attitude to ethics, as well as it’s Mylk. The brand is certified vegan and organic, is 100% carbon neutral, donates 1% of its revenue to projects that support regenerative organic agriculture and is a certified B Corporation.
“At Myracle Kitchen we had the big dream of a genuinely better alternative for Baristas and coffee drinkers looking for a more ethical brand,” says Ben Arbib, founder and owner of Myracle Kitchen. “Our B Corporation status proves that we will always believe in and strive for the highest standards of social and environmental performance, accountability and transparency” he adds.
Myracle Kitchen® Barista Mylk is now available at myracle-kitchen.com and will be launching on Amazon and nation-wide in Joe & the Juice throughout June. The Myracle Kitchen® team will be showcasing Barista Mylk at Coffee Fest Atlanta 2021 on the 15th and 16th June, booth 717
About Myracle Kitchen®
– Myracle Kitchen® Barista Mylk will launch from 1st June 2021 online and nation-wide in all USA Joe & the Juice locations.
– Myracle Kitchen® was founded in 2020 by Rebel Kitchen co-founder Ben Arbib and is part of Nurture Brands LLC.
– Privately owned by Ben Arbib, Nurture Brands LLC’s mission is to become the fastest growing plant-based snacking and beverage business by creating better choices through food, business and beyond.
– Myracle Kitchen® is 100% Carbon Neutral and commits 1% of net revenue to good causes, as a member of 1% For The Planet. Myracle Kitchen® is also a certified B Corporation.
For further information or images, contact hello@myracle-kitchen.com
Website: myracle-kitchen.com | Instagram: @myracle_kitchen