National Dairy Checkoff’s Annual Report On-Line

The national dairy producer checkoff has developed a new annual report format
that is easily accessible, convenient and efficient, and that offers an
interactive experience for dairy producers, industry leaders and others.

The annual report, now available online by

clicking here
, contains results and highlights about how dairy producers
checkoff investment increased dairy sales through partnerships, innovation and
new market channels.

In a year of tough economic decisions and challenges, our dairy checkoff is
proactively reducing costs and providing a more interactive and enjoyable way to
view the annual report, said Paul Rovey, Arizona dairy producer and chair of
Dairy Management Inc., which manages the national dairy checkoff. The new
format will allow producers to quickly find topics of most importance to them.
This annual report tells a bigger story and allows the checkoff to provide the
latest news and information to dairy producers.

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Dairy Today