CASTROVILLE, Calif. MMM butter! Ocean Mist is collaborating with the
California Milk Board on a cross promotion in April.
The offer includes an instant redeemable coupon for $0.55 off any purchase of
California butter with the purchase of an Ocean Mist Farm artichoke.
More than 500,000 IRCs will be affixed to artichokes sold in to western
California retail stores during April.
This is the first cross-promotion for bulk artichokes for Ocean Mist Farms and
it was especially important to work on the design of the IRC.
The end design, shaped liked an artichoke petal, compliments the vegetable while
still looking like it is part of the artichoke.
“April is the peak of our classic green globe spring crop in Castroville and we
want to do everything we can to drive sales,” said Kori Tuggle, marketing
manager. “Butter is a natural partner for artichokes because shoppers use butter
for their dipping sauces or recipes and we especially like that the coupon will
sends shoppers to our Web site for more recipes and cooking ideas.”
Source: Ocean Mist Farms