Price Hikes Not Hampering Cheese Sales

Sales of natural and specialty blended cheeses continue to show healthy growth
during the recession, even as their prices have risen substantially, according
to a new Packaged Facts report.

Natural cheese retail prices jumped by 12.8% between 2007 and 2008 — yet dollar
sales were up 13.6% and units were down just 0.3%, according to IRI data cited
in the report,”Natural and Specialty Cheeses: The U.S. Market and a Global
Perspective.”

Packaged Facts analysts estimate that natural and specialty blended cheeses (the
latter are upscale cheeses typically merchandised in the gourmet cheese case)
had a combined compound annual growth rate of 6.6% between 2005 and 2009, to
reach $14.1 billion. They also project a 3.4% combined CAGR for the categories
between 2010 and 2014, pushing sales up to nearly $17 billion.

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