BENTONVILLE, Ark. – Sam's Club executives have a new way to boost sales: they just say "cheese."
The warehouse club unit of Wal-Mart is adding 24 imported cheeses to its product assortment, just one of the many steps it is taking in a massive three-year remodeling project called "Project Portfolio."
Shoppers will also see more fresh product and meat, health and beauty items and baby-care products with the remodels.
"Our goal with Project Portfolio is to accelerate sales," Sam's Club Chief Executive Officer Brian Cornell told reporters Thursday at a briefing held in conjunction with Wal-Mart's annual shareholder meeting in Arkansas.
"It's all about greater sales per square foot … getting our members to shop additional categories and add extra items to the basket."
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