Santa Made of Wisconsin Cheese Wows Pick ‘n Save Customers

Milwaukee – It has to be the cheesiest Santa you’ll ever see. Sarah Kaufman,
also known as “The Cheese Lady,” wowed customers at Pick ‘n Save, located at
7401 W. Good Hope, by taking three 640-pound blocks of Wisconsin cheddar cheese
and transforming them into an intricate Santa Claus carrying a bag overflowing
with Wisconsin goodies, including a Green Bay Packers football. This unique
cheese carving event sponsored by the Wisconsin Milk Marketing Board took just
over three days and delighted customers throughout the carving process.

The end result produced a solid cheese Santa that weighs 1,920 pounds, stands 66
inches tall and is 28 inches wide with a depth of 28 inches. Santa’s beard is
made with Wisconsin Monterey Jack cheese. Santa is also sustainable. While he
was being carved, Pick ‘n Save customers watching or passing by enjoyed cheese
samples from the clean pieces of cheese carvings that came off during the
process. Any clean carvings not eaten by customers were donated to Feeding
America (formerly Second Harvest). Santa himself and any carvings that hit the
floor during the carving process are headed to a Wisconsin farmer after
Christmas to be reprocessed as animal feed.

About Sarah Kaufmann – Cheese Carver a.k.a. “The Cheese Lady”

Sarah “The Cheese Lady” is a nationally recognized cheese sculptor. Since 1996,
she has received hundreds of commissions for her cheese creations, which have
captured countless media impressions. Kaufmann creates some sculptures in her
studios in Cincinnati and San Diego and also appears in person to sculpt cheese
at a variety of venues: food & wine festivals, supermarkets, tradeshows, state
fairs, sporting events, civic celebrations and other special occasions. Some
sculptures can be viewed by visiting

About Roundy’s Supermarkets, Inc.

Roundy’s Supermarkets, Inc. is a leading grocer in the Midwest with nearly $4
billion in sales and more than 19,000 employees. Founded in Milwaukee in 1872,
it operates 154 retail grocery stores and 88 pharmacies under the Pick ‘n Save,
Copps, Rainbow and Metro Market banners in Wisconsin and Minnesota. For more
information about Roundy’s, visit the company website at

Roundy’s Supermarkets, Inc.