ANAHEIM, Calif. – Chocolate lovers, rejoice!
Leading Australian dairy brand, a2 Milk®, today announced the expansion of its line of 100 percent pure, natural cows' milk that is easy to digest with a new Chocolate 2% Reduced Fat Milk.
Conventional milk contains a combination of A1 and A2 beta casein proteins (A1 and A2 protein), but the a2 Milk® brand exclusively and naturally only has the A2 protein. Many people who perceive themselves as lactose intolerant actually find they have a sensitivity to the A1 protein and can happily enjoy a2 Milk® without these digestive downsides.
Having recently announced its North American expansion, a2 Milk® will debut the latest innovation at Natural Products Expo West, Booth #H1208, (located at the Anaheim Hilton), March 9 – 11.
"For mealtime, snack time or post-workout recovery, we recognize that people want great-tasting, beverages that are nutritionally wholesome. And we couldn't have chosen a more optimal debut for our new Chocolate 2% Milk than Natural Products Expo West," said Blake Waltrip, The a2 Milk Company™ CEO, U.S.
"We want to bring people back to real dairy and we're doing it one milk carton at a time. Our customers can now enjoy the nutritional benefits of real and natural dairy milk with a chocolate flavor, without digestion problems or the common discomfort associated with conventional chocolate milks."
Since the beginning of time, all domesticated cows produced only the A2 type protein. Because of a naturally occurring genetic mutation in European herds, another milk protein, A1, appeared and spread worldwide due to human migration and modern farming practices.
Today, the majority of milk consumed in America contains the A1 protein often associated with digestion problems or discomfort. Fortunately, thanks to The a2 Milk Company™, people with milk sensitivities, including perceived lactose intolerance, can now see the glass half full – in fact, many consumers who experience discomfort consuming conventional cows' milk find they can enjoy a2 Milk® without the downsides. With 20 percent of the population potentially misdiagnosing themselves as lactose intolerant when they may be suffering from sensitivity to the A1 protein, a2 Milk® is positioned to change the way people consume dairy on global scale.
The a2 Milk Company™ works with local dairy farmers to identify cows that only produce the A2 protein, segregate them into their own herds, milk and process their milk separately. The result is certified a2 Milk® with no A1 protein, which makes it possible for those with sensitivities to enjoy dairy milk. a2 Milk® products are made from pure, natural cows' milk, completely free of any added hormones, rBST and antibiotics.
"Chocolate milk isn't just for kids! Beyond its great taste, chocolate milk is a powerhouse of nutrients, including calcium and vitamin D for strong bones, and potassium and magnesium for good blood pressure," said Bonnie Johnson, MS, RDN. "It's also a great post workout drink because of its perfect combination of carbohydrates and protein to help replenish energy and build muscle!"
a2 Milk®'s Chocolate 2% Reduced Fat Milk (SRP: $3.99-$4.49/half gallon) is 100 percent real milk that is made with Dutch process cocoa, which provides a rich and creamy taste full of essential nutrients. After one sip, you won't be able to put the glass down. In addition to announcing Chocolate 2% at Expo West, a2 Milk® will showcase its existing line of milk offerings including, Whole Milk, Reduced Fat 2% and Low Fat 1%.
a2 Milk® branded products are available in half gallon cartons at retailers throughout the U.S., including Whole Foods, Sprouts, Safeway, Kroger, Target, and now available starting in March at Publix. For more information about The a2 Milk Company™ and/or to find a store near you, please visit www.a2milk.com.
About The a2 Milk Company
Founded in 2000 by Dr. Corran McLachlan, The a2 Milk Company™ is a global business headquartered in Australia, pioneering dairy products naturally free from the A1 protein, the only natural alternative for those with sensitivity to conventional cows' milk. McLachlan founded the company based on an amazing scientific discovery that cows produce different milk proteins that affect people differently. He learned that many people who had discomfort after drinking ordinary cows' milk were able to drink a2 Milk® comfortably. Supported by an integrated portfolio of intellectual property and a comprehensive body of scientific evidence, The a2 Milk Company has redefined the dairy industry for over 15 years. For more information, visit www.a2milk.com and find the a2 Milk® brand on Twitter, Facebook, and Instagram.
Source: The a2 Milk Company