DALLAS — The National “got milk” Milk Mustache Mobile Tour is crossing the
country from March to September to help celebrate those special moments that
families share around the dinner table. The campaign continued with a stop in
Dallas to show local residents how milk, with its unique combination of key
vitamins and minerals, can help build stronger families.
Drinking Milk for Strong Bones and Families! The Gonzalez family dons the iconic
milk mustache in Dallas to show how milk helps build a strong family. This dad
knows that family dinnertime provides a host of emotional and health benefits
and, when milk is part of the meal, the nutritional value immediately improves,
since milk is naturally nutrient-rich like no other beverage. In fact, not only
is it the leading food source of calcium and vitamin D, important for strong
bones, but it’s also a good source of high-quality protein for lean muscle and B
vitamins for energy.
Milking the Moment. Milk Mustache celebrity and chef, Maggie Jimenez, conducted
a live cooking demonstration at the Milk Mustache Mobile Tour stop in Dallas to
show how moms can help build a strong family by serving milk at the dinner
table. Studies show that when kids eat dinner with their families, they’re more
likely to have nutritious diets, healthier weights and do better in school.
Please visit www.eligeleche.com to learn more about the Saborea el Momento tour.
While there, make sure to share how you milk the moment with your family for a
chance to win a trip to Miami to meet celebrity chef, Maggie Jimenez.
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by
the nation’s milk processors, who are committed to increasing fluid milk
consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP,
runs the National Milk Mustache “got milk?(R)” Campaign, a multi- faceted
campaign designed to educate consumers about the health benefits of milk. For
more information, go to http://www.whymilk.com. Deutsch, A Lowe and Partners
Company, is the creative agency for the National Milk Mustache “got milk?(R)”
Campaign.