Why 'Brogurt,' Yogurt For Dudes, Has Gone Gender-Neutral

Once upon a time in 2013, someone realized that men were being left out when it came to the marketing of a certain probiotic-laden, protein-heavy dairy product. Yes, we're talking about yogurt, which had traditionally been marketed toward women.

And so came the dawn of "brogurt," as coined by the blog Grub Street back when it featured an article on Powerful, a yogurt company in Miami, Florida that was making yogurt for men.

"We got a kick out of the term ['brogurt']," said Sarah Goldthwait, marketing and communications director for Powerful, in an email. "When we launched, the yogurt aisle was basically a no man's land. Our 'yogurt for men' approach aimed to disrupt a category that was conservative, dormant and dominated by sameness.'"

To read the rest of the story, please go to: NBC News