TORRANCE, Calif. – Grocery chains Wal-Mart, Safeway, Albertsons, King Soopers,
City Market and Smith’s (The Kroger Co.) in Colorado and New Mexico are now
selling Yakult, a citrusy shot-sized probiotic drink aimed to help maintain a
healthy digestive system. Yakult began selling in mainstream grocery stores in
September 2007 and until now it was primarily sold in California, Nevada,
Arizona and Texas. An international favorite with 28 million loyal customers
worldwide, Yakult has had great success in current markets. Recently Yakult
U.S.A. Inc., the distributor for Yakult products in the U.S. and Canada
announced plans to build its first U.S. factory.
“In Colorado and New Mexico we will continue to educate customers about
probiotics and the importance of a healthy lifestyle, while sampling Yakult at
in-store demos and community events,” says Mr. Masaaki Sunami, Yakult U.S.A.
vice president of marketing and sales. “We believe that once people try our
product they will understand the benefits for themselves.”
In addition to its highly credible reputation, The Yakult Company has more than
75 years of scientific research on its exclusive probiotic strain Lactobacillus
casei Shirota. Each 2.7 fluid ounce bottle contains around 8 billion of these
live and active probiotics, which may help balance the digestive system and
boost the body’s natural defenses. Yakult is sold as a 5-pack and available in
the refrigerated section of the grocery store at an affordable price.
“Our mission is to create a healthier society across the U.S.,” says Vice
President and C.O.O. Mr. Teruo Tabuchi. “With the momentum of these powerful
grocery chains, we are looking forward to great success in Colorado and New
Mexico.”
Yakult is available in more than 30 countries and regions around the world.
Yakult U.S.A. Inc., a subsidiary of Tokyo-based Yakult Honsha Co., Ltd., is
headquartered in Torrance, CA. It supports Yakult’s business in the United
States and Canada. Yakult was originally produced by microbiologist Dr. Minoru
Shirota in 1935 in Japan. Scientists all over the world continue to confirm and
expand knowledge regarding the benefits of probiotics and Yakult. Yakult Honsha
Co., Ltd. was established in Japan in 1955 and is regarded as the world’s
pioneer of probiotics. For more information, please visit
www.yakultusa.com.
Source:
Yakult U.S.A. Inc.