Sun Valley, CA – YoGreek, the first and only Greek yogurt with a crunch, announced today its distribution into H-E-B, a Texas-based supermarket chain, starting in February 2011. In response to the popularity and award-winning status of its big sister, Voskos Greek Yogurt, YoGreek stirred the need for healthy diet snacks by offering non-fat flavored Greek yogurt with low-fat crunchy granola in a dual cup design, all cleverly packaged and marketed for on-the-go portability and ultimate convenience.
YoGreek Yogurt parfait will roll out in H-E-B stores with four popular flavors including Strawberry + Granola; Blueberry + Granola; Honey + Granola; and Vanilla + Granola. Each 4.6 oz cup of flavored non-fat Greek yogurt offers more than twice the protein of regular yogurt with 11 grams of protein, or 22% of the daily value. The low-fat crunchy granola offers the benefits of a fiber diet and is made of whole rolled wheat and nuts, baked until crispy to curb cravings, giving consumers the most value for the calories. While other crunchy snacks make us crave even more, granola offers a satisfying crunch and the cravings.
YoGreek takes “playing with your food” and “how to eat healthy” to a whole new level, appealing to and benefitting all audiences. To add “crunch” to their Greek yogurt, consumers can simply “lift, tip, and crunch”, an instruction that’s illustrated on the product lid. Furthermore, the “crunch” cup is clear, allowing consumers full visibility of the granola. YoGreek offers consumers control; they can add as little or as much granola to their Greek yogurt at a time so granola stays crunchy longer. Plus, they can see how much of the granola is left.
“We’re excited to be launching the very first Greek yogurt parfait with granola into the H-E-B stores in the next few weeks,” says Rick Hoefner, national sales manager of Sun Valley Dairy. “H-E-B serves more than half of the Texas market so we’re debuting with H-E-B-exclusive in-store coupons, Sunday paper coupons as well as online coupons, downloadable at Coupons.com and HEB.com. We look forward to helping shoppers eat healthier foods and provide them with a convenient solution of a portable snack or meal, perfect when in a crunch,” adds Hoefner.
ABOUT YOGREEK: YoGreek® is the very first convenient, all-natural Greek Yogurt parfait that offers award-winning Voskos Greek Yogurt with crunchy granola in a portable dual-cup. YoGreek offers 2x more protein, more probiotics, less lactose, and a thicker, creamier consistency with a tasty crunch. Available in four different popular and unique non-fat flavors: Strawberry + Granola; Blueberry + Granola; Greek Honey + Granola; and Vanilla + Granola; and retails for $1.99. Available nationwide. Visit http://www.yogreekyogurt.com; become a fan on Facebook; and follow us on twitter for more information.
Source: YoGreek