Alto-Shaam Welcomes William Rodgers as Business Development Manager-Northeast

MENOMONEE FALLS, Wis. – Alto-Shaam, a recognized leader and innovator in the global foodservice equipment industry, welcomes William (Bill) Rodgers to their team of seasoned professionals. Bill will serve as Alto-Shaam’s Business Development Manager—Northeast adding to the company’s roster of experienced leaders. 

In his new role, Bill will work with customers, manufacturers’ representatives and dealers to meet strategic sales objectives.  Bill will work directly with the Northeast Vice President of Sales, Chris Lustberg, to execute all aspects of a balanced and effective sales strategy.

Previously, Bill served as district sales manager at Sysco, Virginia.

With more than 20 years of professional sales experience in the food industry, stellar management experience, and a strong aptitude for business development, Bill is more than prepared for his new role at Alto-Shaam. 

“We are excited to announce the onboarding of Bill, who brings a great deal of expertise to our team, as well as a passion for growing and developing Alto-Shaam,” Lustberg said.

About Alto-Shaam, Inc.

Alto-Shaam was born of remarkable innovation that has since advanced the global commercial foodservice industry. Since revolutionizing heated holding in 1968 with Halo Heat® technology, Alto-Shaam has continuously responded to industry needs by pioneering cutting-edge system solutions. Alto-Shaam offers an expanded, award-winning product portfolio, including the revolutionary Vector® Multi-Cook Ovens, Combitherm® Ovens, Cook & Hold Ovens and a variety of heated holding solutions. For more information, visit