British May Not Name Cheese After Own Town

STILTON, England — British villagers cannot name the cheese they make after their town because of a rule that prevents Stilton cheese from being made outside three other counties.

The Stilton Cheese Makers Association got a Protected Designation of Origin order in 1996 for the blue-veined cheese — which they say bears no relationship to the original version produced in Stilton — Britain's The Daily Telegraph reported Tuesday. Stilton cheese may only be made in Leicestershire, Nottinghamshire and Derbyshire under terms of the order.

The Department for Food, Environment and Rural Affairs has allowed a pub in Stilton to make the cheese, but not use the name.

Liam McGivern, landlord of the Bell Inn, a pub that plans to sell the cheese in Stilton, says the pub may not call the product Stilton cheese, but must print the words "blue-veined cheese made in Stilton" on the packaging.

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