Butterball Launches New Flavor In Premium Deli Portfolio

Garner, N.C.  – In 2018, Butterball launched its premium deli portfolio, featuring specialty and seasoned items with category-driving flavors that were selected specifically for the premium set. This year, Butterball is adding to this premium line with its new flavor option, Herb Roasted Thanksgiving Style Turkey Breast, to build on the Thanksgiving flavor Butterball is most recognized for. Joining Butterball’s signature Thanksgiving Style Roasted Turkey Breast product, the Herb Roasted Thanksgiving Style item will deliver a unique and complimentary flavor profile to any deli case. Oven roasted with a topical herb seasoning, this product allows consumers to enjoy the savory flavor combination of holiday stuffing and oven roasted turkey year-round.

Each of the following deli turkey and chicken items provide consumers with a premium eating experience and wholesome ingredients:

Herb Roasted Thanksgiving Style Turkey Breast*Cracked Black Pepper Turkey BreastDeep Fried Turkey Breast
Thanksgiving Style Roasted Turkey BreastBuffalo Style Chicken BreastCajun Style Turkey Breast

*new flavor for 2019

All of Butterball’s premium deli flavors are:

  • Made from whole turkey breast
  • American Humane Certified™
  • Produced with no nitrates or nitrites
  • Naturally roasted
  • Gluten free
  • Made with no binders or fillers

“Butterball is known and trusted for its delicious Thanksgiving turkey, so we’ve introduced flavors that build on that traditional favorite with the convenience of service deli slicing,” says Adam Grant, associate retail deli brand manager for Butterball. “Our premium deli line provides consumers with the combination of flavors they crave and product attributes they care most about, like no nitrates and nitrites, no binders or fillers and American Humane Certified™ deli meat.” 

Butterball premium deli products are available in select markets and select retailers. For more information on Butterball products, including nutritional details and recipe ideas, visit Butterball.com or find us on Facebook, Twitter, Pinterest and Instagram.

About Butterball

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing more than 1 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality, food safety and animal well-being, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 45 countries. Butterball operates six processing plants located in North Carolina, Arkansas, and Missouri.

For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372).