MONROE, Wis. Jim Basta has accepted the role of Vice President of Retail Sales for Emmi Roth Kse USA, taking responsibility for overseeing all retail sales activity as part of the companys extensive product portfolio.
Basta has been with Emmi USA since 1992 in various sales roles, most recently as the companys Western Regional Sales Manager. Prior to joining Emmi USA, he was a regional manager for Dinsdale Marketing. He boasts 29 years of experience with consumer packaged goods companies.
Jim is a seasoned cheese sales and marketing professional and we are delighted to have him on board in this expanded role, said Steve Millard, Senior Vice President of Sales for Emmi Roth Kse USA.
Basta is a native of Spokane, Wash. He holds a degree in Business Administration and Marketing from Eastern Washington University. He and his wife have three children and two grandchildren.
Source: Emmi Roth Kse USA