(Athens, Greece) –June 9, 2010 — The makers of Gaea Mediterranean Greek all-natural, organic, Carbon Neutral extra virgin olive oils, olives, tapenades, and cooking sauces are proud to announce the latest addition to their delicious and authentic culinary line – Kalamata Olive and Sundried Olive Snack Packs. Launching June 2010, Gaea will be introducing the first two Snack Pack SKU’s to coincide with the summer season. Maintaining the same exceptional quality and pure Greek Mediterranean flavor as their traditional olive selection, Gaea’s new products offer added enjoyment and accessibility for any occasion.
Nearly one in three adults are ‘Convenience Consumers’ according to a recent 2010 report from the NPD Group, although their needs vary depending on factors like budget, age, and family size. Whether shopping for convenience in portion control, ease-of-use, affordability, or health, Gaea meets and exceeds all consumer requirements. While traditional snack packs promote portion control, the emphasis is on calorie counting, not healthy consumption. Similarly, cheap snacks may be cost effective, but the taste and quality is sure to be lacking. With the introduction of Gaea pure Greek Kalamata Olive and Sundried Olive Snack Packs, those seeking to curtail hunger can do so without losing quality in taste or control of their waistline and budget. With the sales of on-the-go, healthy and sweet/savory snacks expected to rise by 16 percent over the next decade, there is a booming market opportunity for Gaea’s pure Greek olive snack pack varieties.
Sourced from the finest olive groves in Greece, Gaea olives undergo careful quality control, and natural treatment to guarantee exceptional and irresistible quality. Gaea’s new Olive Snack Packs are rich with flavor and health boosting antioxidants; Gaea’s Snack Pack Olives are the perfect choice for a healthy snack as they are a great source of Vitamin E and are recognized for their heart healthy, anti-inflammatory properties. The products are 100% natural without any use of preservatives or additives while it has the lowest salinity levels. Available for supermarket shelves in early July, Gaea’s Kalamata Olive and Sundried Olive Snack Packs will retail at $2.99.
About Gaea Products S.A.
Established in the lush Agrinion growing region of Greece, Gaea Products S.A. is a promising leader in the Greek specialty food products category, manufacturing savory traditional and authentic olive oils, tapenades, salad dressings, sauces, peppers and herbs. Cooking with Gaea products makes it effortless to create the finest Greek Mediterranean cuisine and to experience the “meze” cultural culinary fare. “Gaea” derives from the ancient Greek word meaning “mother earth” and is a symbol of fertility and earth, and is an important aspect of Greek mythology. Gaea products are available at specialty food stores nationwide.
For more information about Gaea and their full range of products, visit www.gaea.gr.